Growth Plan ● Ponce & Ponce Realty ● Buyers and sellers, on search

A lead source you own, built around your 300% goal

Ponce & Ponce already has what makes paid search work: three in-house ISAs who call every lead within 60 seconds, dedicated buyer and seller teams, and Local Services Ads among your highest-return sources. This plan rebuilds Google search as a buyer and seller lead source you own in San Bernardino and Riverside counties, measured on appointments first and on closings as they land. Every step after that is earned by results.

Where you stand

About 3

closings from 100+ Realtor.com leads, at about $8,000 a month. Your numbers from our call.

Where you're going

300%

return on investment, from a lead source you own. Your goal.

Our first goal to get you there

A proven cost per appointment

on Google search in the first quarter. No target is set yet, so the number gets set together after 30 days live.

Where You Stand

What we heard on our October 28 call. Your Google Ads account gets reviewed as soon as access lands.

What's working: the pieces we build on.

Speed to leadThree in-house ISAs call every new lead within 60 seconds.Sets up: paid leads worked while they're still hot.

Specialist teamsA buyer team and a seller team, with leads going to your top agents.Sets up: buyer and seller campaigns that hand each lead to the right team.

Search already worksLocal Services Ads are one of your strongest, highest-return sources.Sets up: Google search as the channel to build on.

One CRMYour leads are worked in Follow Up Boss.Sets up: one place to follow each ad lead to an appointment and a closing, set up with you before launch.

All from our October 28 call.

What's not working in your lead sources today.

Your strongest leads come from search, and most of the rest are rented. Three things hold the mix back.

1Realtor.com cost about $8,000 a month, and the leads were shared.

About $8,000a month to Realtor.com

100+ leadsshared with other agents

About 3 closingsfrom those leads

Your numbers from our October 28 call.

Why it matters

Realtor.com farms each lead out to several agents, so your ISAs were racing other brokerages to the first call.
The leads weren't the quality you needed, so the spend didn't come back.
A lead from your own ads is yours alone. Your 60-second call isn't competing with anyone else's.

2Zillow Preferred takes about 40% of the commission on every closing it sends.

About 40%

of the commission on a Zillow Preferred closing, by your figure

No referral cut

on a closing from a lead you own

Your figure from our October 28 call.

Why it matters

Paying only when a deal closes feels low risk, but the cost grows with every sale and every price point.
Leads you own cost the ad spend and the management fee, and no referral cut comes out of the commission.

3Google Ads ran about a year ago without a good return.

Mostly Googleabout a year ago

No good returnso it was paused

Reviewed firstas soon as access lands

From our October 28 call. Your Google Ads account gets reviewed as soon as access lands.

What we'll look for

Which searches the budget went to, and how many were buyers or sellers.
Whether buyers and sellers had their own campaigns, and where each click landed.
What got counted as a conversion.
What we find shapes the build, so the new account starts where the old one stopped.

NextWhere The Growth IsBuyers and sellers already searching in your two counties, on a source you own.

Where The Growth Is

Buyers and sellers already searching in the two counties you serve, on a source you own.

From rented leads to leads you own.

Rented

shared with other agents, or a cut of the commission on every closing

Owned

exclusive to you, under your brand, and worked by your ISAs first

Your goal: replace Realtor.com with a source that's worth it, and return at least 300% on what you put in.

Buyers and sellers search differently, so each gets its own campaigns.

Buyers

Searching for a home

"homes for sale in fontana", "houses for sale riverside ca", "real estate agent san bernardino"

To your buyer team

Sellers

Getting ready to sell

"sell my house fast san bernardino", "how much is my house worth", "listing agent riverside"

To your seller team

Examples of what each side types. Separate campaigns and keywords for each, so every lead lands with the right team.

Start in your backyard, then grow into new counties.

San Bernardino and Riversidethe counties you serve today

Prove the modelleads, appointments and closings

Orange County and LAonce the home counties hold their marks

New counties are a growth lever, opened by results.

Build in the slower months, be ready when demand comes back.

Nowyour slower season: build, launch, learn

Springsearches tuned, budget on what works

Summeryour busy season, with search already proven

Winter is when your business slows and summer is when you ramp up, by our October 28 call.

NextThe PlanCrawl, walk, run: Google search first, then each step it earns.

The Plan

Crawl, walk, run. Start where intent is highest, then climb as each step proves out.

Start with search, then climb as each step proves out.

Marketing Maturity Mountain

CrawlGoogle searchCapture buyers and sellers already searching

WalkLanding page(s)Turn more of those clicks into leads

RunScaleNew counties, Meta, closings back to Google

Search captures buyers and sellers already looking. Each step after it opens once the one before it proves out.

Crawl: Google search, rebuilt as your own lead source.

Our recommended start. The paid budget goes to one channel first, so it gets proven fast instead of spread thin.

Buyers and sellers, separated

Dedicated campaigns and keywords for buyers and for sellers, each with its own budget, so every lead goes to the right team.

Group searches by intent

Brand, competitor, transactional and informational searches are grouped so the ready-to-act ones, like "homes for sale in redlands" and "sell my house fast", get budget and focus first.

The 4 Conversion Intent Buckets

Isolate what books appointments

Tightly themed ad groups show which searches turn into appointments. The ones that prove out move into their own campaigns with protected budget.

SKAGs vs STAGsAll-Star Campaigns

Keep the budget on your market

Ads run in San Bernardino and Riverside counties, with a negative keyword list built early so spend stays on buyers and sellers.

Count what matters

Tracking on calls and form fills, confirmed with you before launch, and a way to follow each lead to an appointment and a closing.

The Foundation Plan

What the first search ads could look like.

Mockup concepts, here to show what different types of ads could look like. Everything in them gets tested: the message, the call to action and the offer. Every ad asks for one thing: a conversation with your team.

A buyer searching

Walk: page(s) built around who's searching, then testing what moves it.

Walk, first

Page(s) built around your core audience

Built around the people searching and the job they came to do, with the same message as the ad that sent the click and a short form whose first step asks nothing personal.

Walk, then

Testing what moves the conversion rate

The form, the headline, the social proof and the copy get tested, so more of the clicks you pay for become leads.

Focused testing fits a new search program: what converts gets proven before anything bigger gets built.

Run: scale what works.

Orange County and LANew counties once San Bernardino and Riverside hold their marks.

Meta for buyers and sellersA second channel once search proves the model, run under Meta's rules for housing ads.

Closings back to GoogleOnce there are closings to send back, appointments and closings go back to Google so bidding learns which leads close.

NextThe MarksHow goals get set and how your 300% gets measured.

The Marks

How goals get set, how your 300% gets measured, and when spend steps up.

We don't invent targets. The first 30 days live set the baseline.

LeadsBaselinecalls and forms, the first 30 days liveGoal set togetherthen reset each quarter

Cost per appointmentBaselinethe first 30 days liveGoal set togetherthen reset each quarter

Return on closingsTracked as they landon your 60 to 90 day cycleYour 300% goalthe north star

No target is set yet, so none appears here. After 30 days live, the first goal gets set with you, and each quarter after.

Your 300% is the north star. Appointments are the first signal.

Leadyour ISAs call within 60 seconds

Appointmentthe first quarter's mark

Closing60 to 90 days later

Returnmeasured against your 300%

Closings trail leads by 60 to 90 days, so the first quarter is judged on appointments while closings start to land.

Spend steps up only after a mark holds two weeks running.

Mark hitthe goal we set together

Holds two weeksrunning, not one good week

Spend steps upand the next step opens

Performance unlocks each step, never the calendar.

What could slow it down, and why we still like it.

What we'll watch

Closings trail leads by 60 to 90 days, so return shows up after the first quarter's leads close.
Winter is your slower season, so the first month sets a conservative baseline.
What the past Google Ads account shows, once access lands.

Why we still like this

Your ISAs already call every lead within 60 seconds. Leads you own, worked that fast, are what this plan is built on.

NextInvestmentWhere to start, and the steps the program grows into.

Investment

One place to start, and the two steps the program grows into.

Start with Paid Search. The next steps are what it grows into.

We recommend Paid Search: it captures buyers and sellers already searching in your counties and proves the model first. Landing pages are the first step up. Meta + Creative is a growth lever on top of either, scoped when the results call for it.

Paid media management is the greater of its flat fee or 10% of monthly ad spend. Landing pages, CRO, creative, and ad spend are separate. No setup fee.

NextTimelineThe first quarter, lane by lane, and what we need from you.

Timeline

Our team schedules the kickoff once the agreement is signed. The timeline counts from there.

The first quarter, lane by lane.

Between signing and kickoff, we get access to your Google Ads account and line up how leads, appointments and closings get counted.

Showing$2,000a month

KlientBoostTogetherCheckpoint

Week

W10

W11

W12

W13

Kickoff and account accessTogether

TrackingKlientBoost

Google searchKlientBoost

Landing pagesKlientBoost

MetaKlientBoost

CallsTogether

CheckpointsTogether

How we work together.

A dedicated reporting dashboard
A dedicated Slack channel for quick questions
Email
A dedicated project our team manages your work in, so launches stay on time and tracked

Who's behind your program.

Your dedicated growth team

Growth ManagerGoogle leadRuns your account and works with your team directly

Business IntelligenceOur BI teamYour tracking on calls and form fills

CRO StrategistWith Landing PagesYour landing page(s) and the tests on them

Creative teamWith Meta + CreativeBuilds your Meta ads

Your strategist team

Austin SpikesEnterprise Growth StrategistThis plan and the partnership

What we need from you.

1Google Ads accessSo we can review the past account before the build.

2Leads, appointments and closings by sourceNumbers only, a month at a time, so the plan starts from your real baseline.

3Your average sale price and the share the house keepsSo return gets measured the way you measure it, against your 300% goal.

4How leads move through Follow Up BossSo each ad lead can be followed to an appointment and a closing.

Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.

NextProofReal estate teams growing on paid media.

Proof

Published case studies from real estate and home businesses we've run paid media for, best fit first.

Real estate teams growing on paid media.

Real estate lead gen

Clever Real Estate

+42%Conversions

+47%Conversion rate

+27%Search impression share

A free service that helps clients find the right real estate agent. Google Ads across hundreds of campaigns, with offline conversion tracking, automated bidding and audience testing.

In their words

We hired KlientBoost to take over our Google Ads, as it wasn't something we wanted to take on in-house. They took over all of our Google PPC advertising, and manage the entire process on Google for 100's of unique campaigns. Our account has grown in volume by about 30% while maintaining our target ROI!Ben Mizes, Founder & CEO, Clever Real Estate

Read the case study

Local real estate leads

Real Estate Solutions

+250%Lead generation

+116%Conversion rate

−87%Cost per acquisition

A property management company in Colorado. Google Ads with single keyword ad groups, call-only campaigns, custom landing pages and remarketing.

In their words

We initially reached out to KlientBoost to optimize our Google Ads performance. To my surprise, we've not only had great success in our main area of service, but we've managed to expand to an additional area because of the business we have obtained through Google Ads.Greg Weik, Owner, Real Estate Solutions

Read the case study

California property sales

LandMonkey

+41%Conversion rate

+30%Click-through rate

Sells residential lots in Salton City, California. Budget moved from Facebook to Google search, with single keyword ad groups, universal negative keywords and ad copy testing.

In their words

We were excited to see what kind of leads KlientBoost could bring via Google Ads. KlientBoost has done an exceptional job at communicating, remaining transparent, and relentless when pursuing goals defined at the beginning of our partnership.Christepher Hoffman, Founder, LandMonkey

Read the case study

Results from other clients' accounts. Every account starts from its own baseline.